A marketing blueprint detailing exact steps to realize your vision
Find and educate women in need of your trailblazing solution
Executive-level direction for your marketing team
Dedicated to breaking the stigma around women's health
Marketing Leadership to scale mission-driven brands
I serve women's health, wellness and Femtech brands as a Fractional Chief Marketing Officer. With proven strategies, and unconventional marketing, I scale disruptive brands that are changing attitudes, and challenging stigmas, around women's health—from menstruation to menopause.
What is a Fractional CMO?
A fractional CMO is the part-time executive who runs your marketing team and is responsible for all of your marketing outcomes.
A fractional CMO will find out what your goals are, what has worked so far—and what hasn't— and create a comprehensive marketing plan to achieve your goals.
They’ll put in systems and processes, identify and hire team members, and provide ongoing leadership.
That’s what I do for women's health, wellness and Femtech companies. I’d love to hear about your mission and vision... and help you realize it with marketing that attracts your audience, in spite of the shadow bans.
CEO Virgin Atlantic
"I have been truly impressed with Jenna. In addition to the amazing job she did at leading our marketing and brand efforts, Jenna has been an impressive leader in our organization."
Let’s work together
Half Day Consult
With a couple weeks prep via email and a 4-hour workshop with you and your team, I'll deep dive into your marketing strategy and provide clear direction on what to do next.
You’ll get a comprehensive marketing strategy with prioritized campaigns. I’ll work with your team daily to execute the agreed strategy and lead them to deliver the results.LEARN MORE
With check-ins every other week, I'll oversee marketing performance, working to continually improve your team and your campaign results.
Why I care about making your marketing world class
Despite making up half the population, women's health has been chronically overlooked and underfunded. You're working to resolve that and I'm here to help.
It's frustrating to have bold dreams and be bogged down by marketing that isn’t working well or takes up too much time.
I’ve had experience scaling brands from startup to exit; launching UK brands into the US and vice versa; using zero marketing budget and to managing $100M+ spend. I love solving marketing problems and guiding teams to win with heart.
Schedule a quick 15-minute call to see if a Fractional CMO could be a good fit.
Let’s Get Started
Schedule a 15-minute call to see if a fractional CMO is a good fit.
Next, we'll get on a longer call to dive into your needs. Then, I’ll share the steps I recommend with a proposal.
In the first 30 days, you’ll have a comprehensive marketing plan and the leadership to execute it over the rest of the quarter.
What Does a Fractional CMO Do?
Create your marketing strategy
Optimize your messaging and positioning
Offer insights on customers and competitors
Map out your customer journey
Hire and train team members
Create systems for teams to follow
Plan for product, category and geographical expansion
Manage KPIs so your marketing makes you money
Deliver mindful solutions aligned with creating a happier, healthier planet and society.
How to Know if You Need a Fractional CMO
You're running your marketing team instead of being the CEO
Your marketing team is passionate but overwhelmed
You’re not sure what campaigns to have your marketing team try next
You don’t have your customer journey mapped out, or clear KPIs for your campaigns
You’re struggling to find customers online as advertising platforms restrict your ads and shadow ban your content.
You’re using gut instinct instead of data to inform your decisions
You’re spending time and money on marketing and feel like you could be seeing better results..
If this sounds familiar, let's chat.
Founder and CEO, Pari Passu
Jenna is one of the savviest marketers I’ve had the pleasure of working with. Strategic and creative, she is adept at understanding the challenges of a business and creating solutions that get results.